Why Marketing Matters: Elevating Your Staffing Firm Beyond Sales-Driven Approaches

Why Marketing Matters: Elevating Your Staffing Firm Beyond Sales-Driven Approaches

Staffing firm owners have, on average, about 15 million things on their plate. It’s no wonder marketing sometimes takes a backseat. With lean staff and budgets, and time constraints, it’s often the first thing to get cut. You’ll get more business, you might think, by just focusing on sales.