6 Things to Do Today for Your Digital Brand

Contributed article from Lesly Cardec, CMO and SVP of Recruiting at ClearEdge

While your brand is the sum of all the experiences a person has with your company, encompassing everything from in-person recruiter interactions to your online presence, digital branding is the focus on how you curate and present your brand identity across digital platforms, like your website, company social media profiles, executive social media profiles, and digital advertising.

Given the online world we live in, your digital brand is probably even more important than you realize.

Think about your target audience for a moment. What are they doing when they’re looking for a staffing firm to work with? Before they even reach out to anyone, they’re going online and checking out blogs, LinkedIn profiles, client reviews, and more.

To make sure you’re delivering what they’re looking for, you should be spending the same time cultivating your digital brand.

When you’re faced with an ever-changing economy and a fluctuating marketing budget, we know it can feel overwhelming to dive into digital branding, so we’ve put together these small steps you can take every day to enhance your digital presence and make sure that your brand stands out from the crowd.

Get Your Team on Board

No one knows your brand better than the people who live it everyday. Getting your team on board with investing in your digital brand is the best way to get the advocacy and ambassadors you need to make your mark. Bring your team in on brainstorming sessions, advocate for them to invest in their personal brands, and listen to their feedback.

Define Your Difference

Your digital brand isn’t about how you’re like everyone else, it’s about how you’re different. What is it about you and your company that makes you stand out? Consider things like your industry expertise, years of experience, personality, whatever makes you unique. When it comes to branding, your strength is in your differences.

Optimize Your LinkedIn

Whether it’s the profile for your company or your personal page, LinkedIn is a free and accessible way to highlight the work you do and the results you achieve. Make sure you have a high-quality profile photo and header image, fill out the About section, and add a link to your website at the top of your profile.

Publish Content

Whether you post to your website’s blog or your LinkedIn page, getting content out in front of your audience is one of the most impactful ways to promote your brand. Share your expertise, shout out a recent win or stellar team member, or talk about the industry trends that you’re facing…don’t overthink it. Just make sure it’s something that you’re proud to have your name on.

Engage with Your Network and Beyond

As staffing professionals, we’re really good at building relationships. But when the day gets busy, engaging with our network often gets pushed to the backburner. It may not feel like the most productive use of your time, but you’d be surprised at the effect it can have. Take just 10 minutes everyday to comment on posts on LinkedIn, add connections, read through industry news, and reach out to that friend you miss working with.

Stay Consistent

Like all things, brand building is all about staying consistent; using consistent colors, consistent voice and messaging, posting regularly, and engaging with your network every day. The small steps every day will get you further than you’ve ever been.

As you venture into the brand building world, remember that you don’t have to go it alone. We have over 18 years of experience helping staffing firms build, nurture, and succeed with brands they’re proud of. Get in touch with us at meetclearedge.com.

About the Author:

Lesly Cardec joined ClearEdge in 2020 and is Chief Marketing Officer and SVP of Recruiting. She is responsible for overseeing and activating growth for the corporate ClearEdge brand, as well as leading the organization’s search business line, ClearEdge Recruiting, focused on placing top marketing talent into organizations.